RULES RULES RULES realizes projects across interactive, time-based, and static media. The output can take the shape of data visualizations, interactive installations, custom design tools, generative brand identities, and more.

Areas of work


  • Dynamic Branding / Visual Identities
  • Kinetic Typography
  • Digital Installations / Exhibits
  • User Interfaces

Digital Art

  • Data-driven Art / Data Sculptures
  • Generative / Algorithmic Art
  • Creative Coding

Computer graphics

  • Real-time Visuals and Simulations
  • 2D / 3D Motion Graphics
  • Augmented / Virtual Reality (AR / VR)

Software development

  • Web Development (frontend & backend)
  • Bespoke design tools
  • Custom workflows / pipelines


  • Data Visualization
  • Data Science / Analysis
  • Machine Learning


RRR creates dynamic systems, not fixed end-products. We design the rules that define the behavior of these frameworks, and put constraints in place to steer the results in the desired direction. Ultimately, the outcome is shaped by the inputs fed the system, such as datasets, images, video streams, real-time events, user interactions, etc.

Custom solutions

When off-the-shelf software is too limited, we help develop tailored solutions that align with the specific needs of our clients. We take projects from concept to completion, carefully selecting the right tools and technologies for the job.



  • Research & Experimentation
  • Concept development
  • Development of prototypes and MVPs


  • Refinement of the prototype
  • Building the final artefact
  • Thorough testing phase


  • Setup of production environment
  • Installation of the artefact at location
  • Maintenance and support


RRR is run by Frederic Brodbeck and based in Berlin, Germany. With a background in graphic / interaction design and new media he has been developing software professionally for 13+ years.


When a job calls for more resources or an additional set of skills, we draw from our network of like-minded professionals and bring in the right people as needed. Similarly, we often augment existing teams, providing the skills and experience that are missing.

Selected clients

  • A Color Bright
  • Harm van den Dorpel
  • LUST
  • M&C Saatchi
  • Meta Open Arts
  • Netherlands Film Academy
  • Sandberg Instituut
  • Studio Moniker
  • Universität der Künste Berlin
  • Vilnius University