Concept
This website is fully transparent (about itself) in that it completely removes the surface (an actual page with content) and instead lets you see what's behind, namely its web traffic analytics report.
Background
This website is part of a series of minimalist websites as artworks – serving as provocations of sorts, in an attempt to make the web more playful again. Each piece is based on a simple statement, such as “A website that keeps eye contact”, and executed in the simplest possible manner using web technologies.